Flyweight

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MacBid  

 Services: 

✹ Brand Strategy
✹ Naming Strategy
✹ Brand Identity Design

Gameifying Recommerce

Little did you know, the items you buy and send back to Amazon (and other major retailers) hardly ever make it back to shelves. Products with minor scratches or opened packaging are often cast aside or sent to off to landfills. Enter MacBid. An online auctioneer transforming the world of ecommerce returns. Buying items in bulk from major outlets, MacBid catalogues, restocks, and sells a bit of everything, ranging from refrigerators to headphones to opened boxes of bathroom tile. This platform, with its smorgasbord of offerings, has enjoyed amazing success; however, over the course of its development there was one challenge that became abundantly clear...In a market dictated by bargain prices and one-off purchases, how do you inspire loyalty and keep customers engaged? We at Flyweight came up with a unique strategic approach. To “gameify” the bidding process and capture the exhilarating feeling of “winning.” This seemingly simple idea inspired a dramatic, yet tactful evolution of the original brand name and visual identity. 





The logo uses geometric three-dimensional letterforms evoke a playful gaming motif, while creating the shape of an auction tag (a way to pay homage to the original mark). evolving the the name from M@c discounts while maintaining the equity. Originally called M@C Discounts, “MacBid” served as a subtle name change that simultaneously leveraged one of the company’s  This transition allowed the company top maintain some of the original equity of the brand, while 
Iconography uses simple, recognizable symbols resembling those of a slot machine.
A bold blocky logo makes for an easily recognizable app tile 
Small hits of color in a more muted interface call attention to , encouraging action. 
Pared back application of color makes for moments, call to action, punchy.
A loading screen meant to mimic the rotating wheels of a classic slot machine.
A monochromatic color palette punctuated by bold, bright secondary colors.
Use of widely available fonts to make for easy application and ensures that all branded assets from web to Google slides maintain the same look and feel.